“For this edition, I’m really happy because we can see people again; meeting them, seeing their collections up close, seeing the shapes and volumes, touching the clothes… it really is an essential part of the LVMH Prize. So said Delphine Arnault as the award she created in 2013 – full name LVMH Prize for Young Fashion Designers – returned to IRL business yesterday after a period of pandemic-enforced judgment at home . “Even though we’re used to seeing collections on screen now, it’s so much stronger to see things in real life,” she added.
Continuing today, the semi-finalists for this year’s LVMH Prize, selected from around 1,900 applicants, have set up their stand on Avenue Montaigne. In what is the fashion industry’s equivalent of a mass speed dating event, they encounter a steady stream of editors and other professionals.
Charlotte Knowles, co-founder of finalist KNWLS, said of the experience so far: “We were a little nervous this morning. But everyone has been super nice and it’s great to meet some really important people in the industry. His creative partner Alexandre Arsenault added: “And suddenly being able to put a face to a name: there are so many people we’ve heard of or even talked to but never met previously.”
Once this round of schmoozing creation is complete, a panel of 80 experts in different areas of industry expertise will submit their list of favorites. This will determine the list of eight finalists, who will return to Paris on June 2 for this year’s final at the Fondation Louis Vuitton. There, each will make a presentation to a jury made up of Arnault, his father Bernard, group adviser Jean-Paul Claverie, seasoned executive Sidney Toledano and designers from across the LVMH group. “They have models wearing the collection and they explain their brand and their philosophy,” Arnault said. “Then we all have lunch. And we vote. To have this moment, once a year, where all the creators are with my father, it’s adorable. It’s also great to understand everyone’s perspective on creativity and design and why they support a finalist designer. And I also think that young creators can meet Nicolas Ghesquière, for example, or Stella McCartney and hear their point of view on their work is something unique.