Prathyusha Garimella was a great fashion designer, who was found dead in her apartment in Hyderabad on Saturday, suspected of having died by suicide.
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Garimella, who was the founder of ‘Prathyusha Garimella’ label, ran a fashion studio in Banjara Hills and worked with many Bollywood and Tollywood celebrities and other high-end clients.
She was found lying in the bathroom of her Banjara Hills apartment and her body was taken to Osmania Hospital for an autopsy, according to reports.
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While her personal Instagram account is set to private, her label has a separate account with the handle @prathyushagarimellaofficial. The bio calls it a flagship store located in Hyderabad and Mumbai.
According prathyushagarimella.comthe Prathyusha Garimella label was established in 2013 in Hyderabad, and since then has “carved an ethereal niche to complement the aesthetic aura of royal allure that the label embodies”.
Garimella was a graduate of the University of Warwick and a self-taught designer based in Hyderabad. Her signature designs included “contemporary silhouettes with intricate detailing using sequins, zardozi and gota patti.”
Floor-length anarkalis and lehengas are recurring design themes on her Instagram grid, and her site mentions that the designs embody a “flowing touch, resonating with timeless grace woven into divine dialogue.”
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