West Elm furniture designer is going viral on TikTok, but not for his designs


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AT Beautiful house, we think certain home brands are synonymous with chic interior design, one of them being West Elm, the beloved modern retailer owned by Fortune 500 Williams-Sonoma, Inc. But the latest talk from the city on TikTok is gaining corporate press for a different reason — uh, nobody. Meet “West Elm Caleb”.

The 25-year-old West Elm furniture designer, Caleb Hunter, has caused the quote to smash online… but not for anything home decor. Instead, Hunter has earned a reputation as a playboy who wreaks havoc, namely sending replica texts, renaming Spotify playlists to look like they were made exclusively for one person. and disappear from the face of the earth after weeks. of consistent communication – on countless women in their 20s using dating apps in New York. At the time of writing, there is a combined total of over 1.9 million views on TikTok videos with the hashtag #WestElmCaleb and countless tweets – one in which Caleb is referred to as ‘the working woman’ Pete Davidson.

Sure, it’s not uncommon to be trailed by an overconfident guy (there’s a reason Olivia Rodrigo’s “good 4 u” was such a hit, after all!), but, the John Tucker must die-the vibes of this particular man being on display in real time on TikTok are making quite the entertainment on social media.

Now, you might be wondering, why involve Caleb’s work in all of this? Well, because by many accounts, it seems like he plays his job for bonus points among his many dating app matches (one TikTok user claims he brought up his job completely off-the-cuff) . While it’s highly unlikely that Caleb is the next Charles Eames or Warren Platner, we can’t blame one guy for trying.

In another TikTok video, a screenshot of Caleb’s Hinge profile shows that one of his prompts made it clear that he is not offering discounts on West Elm furniture (a girl can dream!). Fortunately, however, West Elm is currently offering up to 40% off ready-to-ship furniture *and* up to 20% off in-stock bestsellers – and you can shop our favorite picks below.

While a TikTok commenter speculates this is all just a marketing ploy put together by West Elm, we couldn’t help but wonder, in a sea of ​​West Elm Calebs, where is our Aidan?

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