Up-and-coming women’s activewear brand partners with Major Gym Franchise Group


AVA Active, a stylish and fresh on the scene activewear brand, has announced a partnership with renowned gym brand, Xponential Fitness.

LOS ANGELES, May 9, 2022 /PRNewswire/ — The group owns ten gym franchises in the UNITED STATES, including Rumble, CycleBar, YogaSix, Club Pilates, etc., approximately 2,100 individual studios. The partnership will see AVA Active’s matching modern gym sets on sale at studios in May 2022.

  • AVA Active’s innovative seamless sportswear sets have taken the scene by storm, thanks to their functional and flexible, yet fashionable designs.
  • The brand should see its sales soar in 2022, with the announcement of this latest partnership.
  • The upcoming collection features an extensive range of women’s seamless sports leggings with matching sports bras and tops, in a range of stylish hues and flattering designs.
  • The brand’s versatile collection is ideal for a range of activities, including yoga, cycling, running and functional fitness.

Seamless sportswear has been gaining popularity in fitness fashion for the past few years, offering a higher level of comfort and a flexible fit. AVA Active has taken this technology to the next level, with super soft and stretchy fabric that feels as good as it looks. It offers a sculpting and smoothing effect to inspire confidence, as well as a flattering and supportive compression waistband.

The brand’s versatile collection is the perfect partner for Xponential’s diverse range of studios, with contemporary designs that will fit right in with trendy fitness franchises such as AKT and Pure Barre. The collaboration also brings a new level of convenience to customers, who will soon be able to shop for their latest activewear on their next visit to their favorite studio.

About AVA Active

Situated at West HollywoodAVA Active was founded by Adham Amiri in April 2019. Since then, the brand has gone from strength to strength, with a particular focus on women’s seamless sportswear sets. Many major celebrities and influencers have endorsed the brand since its inception, including Larsa Pippen, Arianny Celeste and Britney Palmerto name a few.

For more information and to purchase the latest products, please visit www.avaactive.com.

About Xponential Fitness

The aptly named Xponential Fitness is a California-yoga-based brand that has grown exponentially since its launch in 2017. It operates franchise gym brands across a range of disciplines, from pilates and yoga to boxing and functional fitness. This includes Club Pilates, the largest Pilates studio brand in the United States, and CycleBar, one of the largest spin studio brands.

Xponential Fitness aims to make fitness accessible to everyone with fun concept classes, personalized workouts, and small-group studios that are more social and less intimidating than a traditional gym.

For more information, please visit www.xponential.com.

Media Contact:
Adham Amiri
[email protected]



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