British brand accelerator Tomorrow has acquired a majority stake in London-based menswear line Martine Rose. As part of the deal, Tomorrow will now act as a collaborator and global licensing partner for Martine Rose, while Rose will receive an undisclosed stake in the Tomorrow business.
Martine Rose, of Jamaican and English descent, created her eponymous brand in 2007. “Her innate authenticity and commitment to modernity have helped create collections that retain their underground cult credentials while achieving global success,” reads -on on its website. Rose has been nominated for several awards, including the British Fashion Council’s British Menswear Designer of the Year, the Urban Lux Award, the LVMH Award and the ANDAM Award for Emerging Designers.
“I am incredibly proud and excited to be working with Stefano, Giancarlo and the team at Tomorrow to help me turn my ideas into reality and grow my business,” said Rose. “I have immense respect for what Tomorrow stands for and I am excited about what the future holds. ”
The investment in Martine Rose represents Tomorrow’s ambitions “to build a portfolio of brands led by creative mathematicians with an emphasis on authenticity, creativity and community,” the brand accelerator said in a statement. Press.
In other news, Twitter acquires the London-based group chat app Sphere.