Trending beauty brands from Cosmoprof Bologna – WWD


The dream of an indelible unicorn tattoo came true at the recent Cosmoprof Bologna session this spring, thanks to Prinker. The show showcased a multitude of innovative brands, including Réduit Boost, Beesline and Oquist. Here, a look at these.


Temporary tattoos aren’t just for kids anymore. That’s thanks to Prinker, a compact and lightweight device for creating long-lasting yet easy-to-wash tattoos in color or black and white, at home or in-store.

On the Prinker application, it is possible to choose a tattoo from more than 12,000 designs. People can also create their own designs on the app, which are then turned into tattoos.

Prinker claims to be the first and only cosmetic inks and primers in the world to be fully compliant with the Food and Drug Administration’s Cosmetics Voluntary Registration Program, as well as the European Union’s Cosmetics Notification Portal.

The first iteration, Prinker S, was introduced in January 2020 by the South Korean company. In terms of pricing, it started at $269. Then two years later came Prinker M, a smaller and lighter version, pricing starts at $199. This gadget measures 103 x 55 x 75.5 mm and weighs only 169 grams.

Weeper S
Courtesy of Prinker

Reduced Boost

Réduit, a Swiss precision beauty brand, launched Boost in February. It’s touted as the first custom-made skincare device that, as the name suggests, boosts the effectiveness of people’s beauty products based on their specific skin needs.

Reduced, which was launched by Paul Peros and uses pulsed electromagnetic field technology operating in the ultra-low frequency as well as LED light therapy, calls Boost “intelligent universal skin care technology”.

Reduced Boost works with an app. There, users enter information about their skin type, gender, age, and environment. They also scan the barcode of their cream, serum or essence.

According to Réduit Boost’s algorithm, a personalized ritual is then created, and based on the active ingredients present in the chosen skincare products, a specific “waveform” is identified by the technology to push the ingredients. into the skin to the necessary depth.

Reduced claims that this allows the skin to receive the actives it needs and for four times greater absorption than when applied by hand. This is said to lead to five times better overall results in 30 seconds.

In the United States, Reduced Boost sells for $199.

bee line

The Lebanese company Beesline was founded in 1993 by Mohamad Arayssi and Maha Arayssi Rifai with the aim of offering an all-natural alternative to chemical cosmetics. Its waterless solutions, ranging from pills to tablets, include Roll-on Coconut WoW Tablet Forever Air Freshener, a compact product that comes in a refillable package.

“We are working to remove up to 80% of water from formulas, turning products into solids or sticks,” said marketing director Hassan Rifai.

Based on apitherapy, product formulations include ethically sourced bee by-products, such as honey, beeswax and propolis, often combined with botanical extracts. Beesline’s commitment extends to protecting beekeepers and supporting the ethical care and development of bees and beekeeping practices.

With prices ranging from $4 to $42, the huge assortment includes everything from lip balms and face and body products to hair care and sun care. Available in 22 markets, the brand has a strong presence in the Middle East, while in the United States, Beesline currently only sells to Anthropology. In Europe, the brand is primarily available online and recently debuted in China.

Beesline Athlete Cooling Balm Stick

Beesline Athlete Cooling Balm Stick
Courtesy of Beesline

Oquist Cosmetics

Swedish skincare brand Oquist could easily double as an interior design label. Its concentrated, waterless and multifunctional formulations come in terracotta sculptures that give new meaning to reusable packaging.

Launched in September 2021, the brand offers four products each claiming at least five different functions targeting every age and skin type. These include a five-in-one cleansing oil for face and hands, a full-body butter, and an amber extract balm, which debuted this year. Prices vary from 45 euros to 56 euros. The six-in-one serum, touted as an anti-aging solution to reduce the appearance of wrinkles, retails for $99.

Olga Ringquist, who co-founded the brand with her father, highlighted the challenges of adopting a waterless approach, which is mostly about price and the right balance of ingredients.

“Of course, it’s more expensive not to have 70-95% of a free component in your product,” she said, referring to water.

Ringquist chooses to use soothing oils and butters instead.

Oquist is available in a selection of independent shops across Europe and online marketplaces in Germany and Italy, in addition to operating its own e-commerce.

“Right now we’re selling mainly in Europe as well because it’s very convenient for shipping, whereas the UK is a bit [trickier], for example. But the United States and Asia are also interesting for us,” Ringquist said.

Oquist Cosmetics

Oquist Cosmetics
Courtesy of Oquist Cosmetics


Comments are closed.