The new brand of electric vehicles Aehra wants to revolutionize the design of cars


As a clean sheet designer who selects the best components from around the world and wraps them in Italian style and luxury, it should be worth the wait. Did we mention that the key people at Aehra are ex-Lamborghinis and Ferraris?

But perhaps the main reason we’re excited to fix our eyes on the first Aehra is that it comes with the bold claim that it will revolutionize the look of luxury electric cars.

We’ll let Aehra Founder and Managing Director Hazim Nada explain, “We created Aehra with an undiluted vision to create truly desirable electric cars that are conceptualized as electric from the start, without the overhang of mindsets inherited from the combustion.”

Such an approach, he says, will “address some of the fundamental shortcomings of today’s global automotive industry” and deliver an Italian design that “optimizes the benefits that EV design offers.”

Aehra’s raison d’etre is that making an electric car that moves away from electric vehicles that continue to look like combustion engine cars can bring about a step change in aerodynamics, design, cabin space and comfort.

So expect something radical – but also sexy since Aehra’s design director is Filippo Perini, former chief designer at Lamborghini with cars like the Murciélago LP 640, Aventador, Huracan, Centenario and Urus on his RESUME. Its head of design is Alessandro Serra, another former Lambo man who was most recently head of Genesis’ advanced design studio in Europe.

Two cars are promised, a sedan and an SUV, with sales expected to start in 2025 after designs are unveiled later this year. Both will be big with carbon fiber unibody bodies on what will be said to be state-of-the-art battery platform technology. The cars are aiming for a range of 497 miles (800 km) while performance will be “impressive”.

Interior space should also not be lacking; the interiors were designed around a quartet of NBA basketball players.

Is it hype or exciting new cars and a transformative business model? Lots of hot air or, as Aehra believes, a new era (the name Aehra is derived from the Latin for era)? We will have to wait a little longer to find out which one.


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