Sleepwear & Loungewear Market Size Expected to Grow USD 13.36 Billion | Market research highlights increased demand for designer and high-end sleepwear and loungewear as a key driver


Supplier Information

The sleepwear and loungewear market is fragmented and vendors are deploying growth strategies such as offering custom apparel and selling products in bulk through online auctions to compete in the market . The report analyzes the competitive landscape of the market and offers information about several vendors in the market including:

  • American Eagle Outfitters Inc.
  • Authentic Brand Group LLC
  • Chantelle Group
  • H&M Hennes & Mauritz AB
  • Hanesbrands Inc.
  • L Marques Inc.
  • MASH Holdings Co.Ltd.
  • PVH Corp.
  • Ralph Lauren Corp.
  • Wacoal Holdings Corp.

Find additional highlights on the growth strategies adopted by vendors and their product offerings, Read a free sample report.

Geographic Market Analysis

APAC will provide maximum growth opportunities in the sleepwear and loungewear market over the forecast period. According to our research, the region will contribute 44% of the global market growth and is expected to dominate the market till 2025. China and India are the key countries for the sleepwear and loungewear market in APAC. Market growth in Asia-Pacific will be faster than market growth in other regions. Increased introduction of global brands and adoption of premium sleepwear and loungewear will drive the growth of the sleepwear and loungewear market in APAC during the forecast period.

Learn more about the geographical distribution of this market along with the detailed analysis of major regions. View our report preview

Analysis of key segments
By product, the sleepwear segment will witness significant growth in its market share over the forecast period. Growing demand for new designs and trends among young consumers between the ages of 18 and 30 is driving the segment.

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Key Market Drivers and Challenges:
the increased demand for designer and high-end sleepwear and loungewear is one of the key factors driving the growth of the sleepwear and loungewear market. Shifting customer preferences, along with rising purchasing power and rising fashion awareness, are driving demand for designer and high-end sleepwear and loungewear. Due to the growing demand for high-end sleepwear and loungewear, suppliers are investing heavily in product innovation and focusing on using sustainable raw materials and technologies that improve performance, appearance and durability. product design. Products that have advanced features and innovative designs are more expensive than regular sleepwear and loungewear. This increases product premiumization as well as product line extension.

the presence of counterfeit products is a major challenge for the growth of the sleepwear and loungewear market. The growing prospects for the sleepwear and loungewear market and their growing demand are driving the penetration of counterfeit sleepwear and loungewear, especially in developing regions. The demand for counterfeit products is high due to their low price. Therefore, the availability of counterfeit products affects sellers’ selling and pricing strategies by reducing their market share and hampering their reputation. As a result, global suppliers are forced to offer low prices for their products, which reduces their profit margins and the proportion of their sales.

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Scope of the sleepwear and loungewear market

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 5.96%

Market Growth 2021-2025

$13.36 billion

Market structure


Annual growth (%)


Regional analysis

APAC, Europe, North America, South America and MEA

Successful market contribution

APAC at 44%

Main consumer countries

United States, China, India, Germany and France

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

ACACIA, Aimer Group, American Eagle Outfitters Inc., Authentic Brands Group LLC, BESTSELLER AS, Boardriders Inc., Chantelle Group, H & M Hennes & Mauritz AB, Haddow Group, Hanesbrands Inc., Jockey International Inc., Kering SA, L Brands Inc., La Perla Global Management (UK) Ltd., LISE CHARMEL USA Corp., Lunya Co., LYMI Inc., MASH Holdings Co. Ltd., Parah Srl, PVH Corp., Ralph Lauren Corp., eafolly Pty. Ltd., Sleepy Jones Inc., Stella McCartney Ltd., Tapestry Inc., Triangl Group Ltd., Triumph Global Sales AG, Under Armor Inc., Urban Outfitters Inc., Wacoal Holdings Corp.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

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