Sanya Day in Hainan Expo Promotes Boutique Designer Brands and Opens a New Approach to Experience Sanya


Haikou, China, July 29, 2022 /PRNewswire/ — As the second China International Consumer Products Expo (“CICPE” or “Hainan Expo”) welcomes 2,800 boutique brands from 61 countries and regions, Sanya, the popular seaside resort of Hainan Island southern tip, presented the possibilities and potential of the city as a tourist destination combined with trendy elements thanks to its thematic day on July 28 at the world’s largest consumer boutique exhibition Asia Pacific Region.

The Sanya Day event was organized by the Hainan Provincial International Economic Development Bureau (Hainan IEDB) and co-hosted by the Sanya Tourism Promotion Board (STPB). It aimed to cultivate new businesses and promote cultural exchange for tourism consumption while encouraging international partners to explore the potential of this “tourism + culture” destination by China.

The fashion show brings hong kong designer brands at a leading tourist destination

Hainan Expo provides unlimited business opportunities for international brands to explore the Chinese market, while introducing China trendy products to consumers around the world. The Sanya Day event, which was an important part of Hainan Expo Fashion Week, featured three premier fashion shows from hong kong pioneering designer boutiques and brands, including Ribyeung, BronzeLucia and KINGWEN, with elements spanning leisure, vacation, youth and nature.

The cooperation with the hong kong echoes Sanya’s commitment to developing this business and establishing a long-term collaboration mechanism with high-end and emerging international brands with the ambition to provide travelers with more fashion experiences.

While promoting Sanya as a fashionable and trendy tourist option, the show also showcased Sanya as an open and diverse international destination and called for mutual cooperation with hong kong and the international community.

Fashion as a new approach to experience the best of Sanya

At the event, STPB and Hainan IEDB signed a fashion industry strategic cooperation agreement, mobilizing resources to launch brands and introduce the fashion cluster to Sanya. The signatures will explore opportunities in Sanya’s tourism market and future development opportunities by supporting future brand launches and designer events, as well as the launch of high-end conferences and exhibitions.

An internationally renowned tourist destination, Sanya is undoubtedly the best way for brands to enter the Chinese market given its diverse customer base. It is also an ideal option for travelers who want to add more fashion-related experiences to their business or leisure trips, as Sanya continues to improve its competitiveness amid the integrated free port policy. -exchange and popularity of tourism and leisure consumption scenarios. .

“Sanya is committed to developing partnerships and enriching its offer to meet the demands of different visitors. The idea of ​​achieving win-win cooperation and deepening mutual exchanges is the original intention of our participation in Hainan Expo, as we hope to further expand Sanya’s possibilities,” said Albert Yip, director general of the STPB. “Based on the development of Guangdong-Hong Kong-Macao Greater Bay Area and Hainan Free Trade Port and taking the second Hainan Expo as an opportunity, we would like to invite visitors from hong kong and other places around the world to explore the huge potential of Sanya, to enjoy the unique experience here with fashionable taste.”

SOURCE Sanya Tourism Promotion Board


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