Pure Salt Interiors and Momeni Announce Their First Rug Collaboration

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Furniture World News Bureau on 09/29/2022




Pure Salt Interiors, the Newport Beach and Shoppe-based interior design studio known for its clean, coastal and nature-inspired designs, is proud to announce its first line of rugs with Momeni, a historic family manufacturing company known for its innovations, high quality carpets with an impeccable design. The Pure salt for the Momeni rug line will launch at High Point Market, the world’s largest furniture industry trade show, in October 2022 with 17 exclusive rugs in sizes ranging from 2’x8′ to 10’x14′. Prices range from $368 to $8698.

The Pure Salt for Momeni line was developed over two years with Pure Salt founders Aly Morford and Leigh Lincoln alongside the Momeni design team. The line leans heavily on natural fibers and neutral colors with an emphasis on innovative new techniques of natural fiber jute and hand-knotted rugs. The line will be available for trade at Momeni showrooms and select dealers across the country. Consumers can view and purchase the assortment online at the Pure Salt Shoppe and at the Pure Salt Flagship Store in Newport Beach, California.

“Rugs are, quite literally, the foundation of good design, and finding a beautiful, high quality rug can be like finding a diamond in the rough. We decided to create this range of rugs with Momeni to fill a gap for our customers. and customers – to have rugs that look as good as they look, using unique methods and materials for a one-of-a-kind design.Hand-knotted rugs with a distressed look that will only fade. improve over time, to super soft jutes, to classic linens with original stitching, all rugs in our collection are created with incredible care and attention to detail, ready to be placed in every room of your home for a look that you’ll love for years. — Leigh Lincoln, Co-Founder, Pure Salt

“Inspired by coastal retreats around the world, our range of rugs with Momeni are a selection of pieces that combine earthy, natural roots with a classic, elevated aesthetic. We wanted to create a collection of rugs that blend form and function and can transport you in a relaxed beach scene near or far, every time you walk on them.With a versatile assortment of classic jutes and flat weaves, to hand-knotted designs that let you vary your look however you want, these rugs allow you to to design from scratch in every room of your home. —Aly Morford, Co-Founder, Pure Salt

“The power of social media is what brought us together, but what came out of this relationship was an extraordinary journey that helped push our own creative endeavors, to experiment with techniques we had never been able to achieve before. Working with Aly and Leigh made us realize the importance of even the most minor details and assured us that the overall look of the line was truly part of the Pure Salt world, of which we are honored to be a part. – Reza Momeni, President and CEO, Momeni, Inc.

About Designs

Torquay: Crafted by bringing together two of Pure Salt’s core design principles – style and function – with one of our favorite materials – jute. This natural fiber rug is a blend of jute and wool to create a one-of-a-kind quality rug that not only looks great, but feels amazing underfoot. And their unique craftsmanship ensures they’ll only get better with time for a look you’ll love for years to come.

Koukila: Inspired by one of Pure Salt’s favorite vintage finds, beloved Kilim, Aly and Leigh designed these rugs with qualities and patterns that bring a fresh, authentic approach to a classic look. These hemp rugs are woven to be more substantial and durable than true vintage kilim, with unique stitching for a distressed look that feels steeped in history.

Cassis: The perfect plush rug in three of Pure Salt’s signature natural colors: bleach, natural and walnut. The simple, subtle beauty of this classic braided style is the perfect base for layering with the Menorca collection.

Minorca: Inspired by one-of-a-kind hand-knotted designs, these rugs are intricate and beautiful in the centuries-old tradition of handmade craftsmanship that becomes even more desirable as they age. Naturally distressed to give them an inherent vintage appeal, this collection complements any design aesthetic, and looks beautiful in any home.

Patara: Designed specifically for Little Salt, the baby and kids brand launched by Pure Salt in 2021, this collection focuses on neutral, natural colors with youthful tufted dots to add a subtle touch of fun to any nursery. child. Both playful and classic, this collection can be both layered or freestanding as a centerpiece for your fanciest spaces.


About pure salt

Founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt started as a design studio and has grown into a national lifestyle brand leading the conversation on design that is both stylish and functional with their extensive work in residential design and through their eponymous Pure Salt Shoppe launched in 2019. The design studio and shop reflect Pure Salt’s ethos: great design begins with a fresh and clean palette, quality furnishings, artisanal textiles, neutral layers and nature-inspired decorative accessories. In six short years, the brand has built a celebrity following, cultivated a highly engaged social media community with over 585,000 @puresaltinteriors followers, and has been consistently recognized by peers and the media for its beautiful designs and business model. evolved. The Newport Beach, Calif.-based company is in the midst of another chapter of growth as it expands its operations to include a commercial program, collaborations, licensing and hospitality.

About Momeni Inc.

Momeni Rugs is a leading manufacturer and importer of fine rugs and flooring. Since 1975, the Momeni family has brought their thoughtful approach to creating beautiful, quality products for the home. The Carlstadt, NJ design studio and headquarters is home to the Momeni collection of unique, iconic vintage rugs. Momeni products are available at major retailers. For news and more information from Momeni, connect via Facebook, pinterestand instagramand visit momeni.com.

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