PSP designer retires from PlayStation


Masayasu Ito participated in the creation of the PS5, PS4, PSP and PSVR headsets.

Sony is in for a bit of a shake-up at the end of the month, as longtime PlayStation hardware chief Masayasu Ito retires on October 1. During his decades with the company, Ito helped bring several popular PlayStation consoles to life, including the PSP.

According to Bloomberg (thanks to The Verge and, her role will be taken over by current director Lin Tao. Ito joined Sony in 1986 and worked on the company’s in-car audio equipment. Then, in 2000, he moved to Sony’s console division and has been making history ever since. As part of the PlayStation Group, Ito led the engineering of the PlayStation 4, which would sell over 117 million units. He also helped bring PlayStation’s biggest console to date, the PS5, to life.


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The PlayStation 5 has been hailed for its design since its launch in 2020. Ahead of the console’s release, Ito shared with the Official PlayStation Blog the challenges of designing and developing the console – a task made all the more difficult in the middle of a pandemic. However, there’s no denying how good the end product looks and works.

Between his work on the PS4 and PS5, Ito also helped create the PSVR headset and PS4 Pro upgrade. Prior to all of this, the PlayStation vet designed the peripherals for the PlayStation 2 and oversaw the design of the PlayStation Portable (PSP). From October 1, Ito will retire, although he has a “mobility-related assignment” within the Sony Group. Additionally, he will continue to support Sony’s Platform Experience group as an executive advisor until March 2023.

Although Ito’s presence will surely be missed, his position is in good hands. Current Sony Interactive Entertainment director Lin Tao takes over as console designer. According to Sony, he will assume the role of vice president and managing director. Meanwhile, Senior Vice President Hideaki Nishino will continue to assume responsibility for the PlayStation platform.

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