Nordstrom’s new sports-inspired pop-up – WWD


Nordstrom gets sporty for its latest pop-up.

The 17th iteration of the Concepts @Nordstrom brand is a multi-brand store called Sports! The space features apparel, footwear and accessories for golf, tennis, running, training and cycling inspired by nostalgic sportswear.

The mix will include exclusive Bogey Boys and Malbon Golf capsules for golf enthusiasts; Full Court Sport, Lacoste, Palmes, Paterson and Reigning Champ for tennis; 2XU, District Vision, Hoka One One, O Design Studio, On Running and Y-3 for running and training, and Rapha, MAAP and Pas Normal Studios for cycling.

Five of the 16 brands of men’s and women’s ready-to-wear, footwear and accessories will be available for the first time at Nordstrom. Prices will range from $7 to $500.

Golfer Hayden Sylte in Bogey Boys.
Daniel Inconstant

“As summer approaches, we’re excited to offer Nordstrom’s customer a fresh take on sporting goods,” said Sam Lobban, senior vice president of design and new concepts. “Whether you’re an elite athlete or just trying a sport for the first time, we hope the Concept 017 offers you something unique and interesting that you may not have seen before.

To promote the store, Nordstrom produced a campaign featuring a cast of real-life athletes, including tennis player Jordaan Ashley, runner Chris Focus, golfer Hayden Sylte and cyclist Ron Holden.

Concept 017: Sports! will launch on May 12 and will remain in place until the end of July online and in 13 Nordstrom stores in the United States, including the New York men’s store and the Seattle flagship.


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