This woman throws down the glass ceilings and walks in her power as the youngest black designer in the luxury shoe industry who owns 100% of her brand.
Meet Ganesia Wveighlin, 32, owner of CaesarWalks; a unique and expressive luxury footwear brand that she founded in 2017. Wveighlin boldly entered the luxury footwear market with a vision and hasn’t looked back since.
His shoes are like works of art and sit comfortably among other luxury brands in the market like Gucci and Balenciaga.
The brand offers shoes for women and men with a few artisan touches. Wveighlin sstudied shoemaking in 2019 to be able to make his shoes by hand. His education began in Brooklyn and continued in London, England.
Wveighlin told ESSENCE that the creation of her shoe business was inspired by “a crazy idea… That a black woman could set up her own table in a male-dominated shoe market.”
She originally dreamed of becoming a model. She wanted to sign with Wilhelmina Models at 16, but her family did not support her. So she changed her path, still in the fashion industry, and obtained her degree in economics from Clark University in Atlanta.
When she launched CaesarWalks, she did so with intention. His collection was named after Saint Plouscious, who is said to be one of the first black Roman saints. The collection featured a handmade Italian velvet fabric with a red silk insole.
“Maybe somewhere tucked away in an ancient Italian primordial library you will find a short chapter on him,” she told the outlet.
When asked what sparked her interest in shoes, Wveighlin said she has always had this interest.
“I’m interested in the details and the quality of a ‘thing’. Luxury shoes are known for their detail and quality, ”she said. “No out of place detail, no untangled thread, no visible stained outsole glue. A flawless shoe with perfect craftsmanship.
As a brand, it takes innovation to survive in the industry, she said. His brand keeps freshness when designing his shoes.
“I love that our designs are unique,” Wveighlin said of CaesarWalks.
The talented and innovative designer said black people have a competitive advantage in the market because “it is common knowledge that black people are America’s top fashion consumers.”