Mahindra launches electric vehicle design studio in UK to develop cars for global markets

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The design studio was inaugurated by Mahindra Group Chairman, Anand Mahindra, and UK International Trade Minister, Ranil Jayawardena.

By :
HT automatic office

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Updated:
August 15, 2022, 5:33 PM

Mahindra EV design studio in the UK

Mahindra has inaugurated its new center of design excellence, Mahindra Advanced Design Europe (MADE) in the UK, where it will develop its EV products for global markets. MADE is part of the Mahindra Global Design Network, which includes the Mahindra India Design Studio in Mumbai, and was established with the aim of creating all future Mahindra electric vehicles and advanced vehicle design concepts.

The design studio was inaugurated by Mahindra Group Chairman, Anand Mahindra, and UK International Trade Minister, Ranil Jayawardena. It is located in the global automotive and electric vehicle hub of Banbury, Oxfordshire, an area renowned for its high-end research and academic institutions.

MADE is equipped with state-of-the-art design tools, enabling it to handle end-to-end design activities including conceptualization, 3D digital and physical modeling, Class A surfacing, digital visualization and interface design man-machine (HMI). . It also consists of a full digital visualization suite, clay modeling studio, digital VR modeling, and digital and physical presentation spaces.

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The design studio has 30 employees and is led by award-winning automotive design veteran Cosimo Amadei. MADE has been instrumental in the development of three of the five e-SUVs that will be showcased as part of Mahindra’s Born Electric launch. “Mahindra Advanced Design Europe is another vital node in our innovation neural network. In just 15 months, their work has already laid the foundation for an electrifying future,” said Anand Mahindra.

Mahindra recently signed an agreement with British International Investment to increase investment in manufacturing its next electric cars for India. The car manufacturer will get Investment of 1,925 crore from the British company to help finance the production of Mahindra Electric’s next electric vehicles under the Born Electric brand.

Date of first publication: August 15, 2022, 5:19 PM IST

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