Leading Wedding Dress Designer Trish Peng Provides Insight into the Booming Wedding Dress Design Industry

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Trish Peng is New Zealand's leading wedding dress designer.

LAWRENCE SMITH / Stuff

Trish Peng is New Zealand’s leading wedding dress designer.

Wedding dress designer Trish Peng taps into a booming bridal market, considered the busiest since the 1980s.

“2022 has been amazing so far, especially after the challenges of Covid. We expanded our team, launched a bridesmaid collection and expanded our brand internationally,” Peng said.

Peng began designing bespoke dresses for clients while studying at Whitecliffe College of Arts and Design in Auckland, and launched her luxury wedding dress business in 2014 after graduating.

“I fell in love with the wedding industry. Being surrounded by love and happy people was extremely rewarding for me, and I discovered my calling in marriage,” she said.

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THINGS

Trish Peng says 2022 has been the busiest year for the industry since the 1980s.

She had been with the company for almost nine years and had faced many challenges along the way, including launching her own clothing brand before realizing she had to focus solely on wedding dresses. .

But the Covid-19 pandemic had been the biggest challenge.

“The pandemic has hit everyone, but it has affected the wedding industry quite significantly, with couples having to postpone or cancel their weddings around the world. I’ve had a few brides who had to postpone three times,” she said.

During this time, she launched Yours Truly, which sells samples and second-hand designer wedding dresses.

“It was great to see the industry bounce back and be stronger than ever. 2022 is apparently the busiest wedding year since the 80s,” she said.

Even though the wedding dress industry was a niche market, there was still a lot of competition, Peng said.

“As we focus on [retail] sales, the other side of business we develop is wholesale [business] where we sell our dresses to bridal shops around the world.

Peng launched her 2023 collection.

LAWRENCE SMITH / Stuff

Peng launched her 2023 collection.

This has been a successful year for Peng, who has just launched her 2023 collection, which features clean fabrics mixed with intricate beaded 3D floral lace.

She also launched her first collection of mini dresses for bachelorette parties, wedding receptions and engagements, which Peng said was not only fun, but expanded her clientele.

And for the third time, she presented her collections at New York Bridal Fashion Week.

Looking to the future, Peng says she would like to expand and offer her own line of accessories.

LAWRENCE SMITH / Stuff

Looking to the future, Peng says she would like to expand and offer her own line of accessories.

“It was such an amazing feeling to be back on travel after it had been canceled for the past two years. in Canada and Australia,” she said.

Looking to the future, Peng said she would like to expand and offer her own line of accessories.

“We intend to expand our brand into more international stores and be present in all major cities,” she said.

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