Ksenia Schnaider – Purchasing Journal


Deep dive

When the asymmetrical jeans from KSENIASCHNAIDER, the contemporary Kiev-based women’s label, landed on the radar of fashion enthusiasts and critics in 2016, it was just a drop in the bucket of what was to come in the deconstructed denim category. The straight and wide leg abnormality, however, is an example of how co-founder and designer Ksenia Schnaider is ahead of her time.

A risk taker who bends industry themes to her own aesthetic, Schnaider has become the go-to source for out-of-the-box ideas. Constructions that mimic the look of fish scales, over-the-knee boots and cowboy jeans are some of his original concepts. Finishes such as hand-drawn scribbles and sprayed neon pink flocking testify to the brand’s fun factor of youthfulness, while Schnaider’s precise approach to recycled patchwork denim and blouses made from samples of the brand. fabric translates into wearable art.

There are other ways to appreciate Schnaider’s creations. This year, the brand celebrated the opening of its first flagship in its hometown and created a sustainable suitcase with Have a Rest. KSENIASCHNAIDER has also collaborated with Ukraine-based recycling studio Better.us on 90s-inspired denim and 4-piece sets that include tailored flared jeans and three basic tees.

What’s the biggest misconception that consumers have about sustainable denim?

That it’s too expensive.

What can the denim industry do to ensure a positive post-pandemic rebound?

Support local productions and creators.

Skinny jeans: finished or new basic?

For me, no more skinny jeans.

How Can Denim Retailing Improve?

We don’t need denim sections, because designer denim has to be sold with high-end products.

How many jeans do you own?

Over 20.

Which jeans do you wear the most and why?

My mom jeans KSENIASCHNAIDER. They are perfectly suited to everyday life.


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