It’s been three weeks since Kanye West returned to Instagram to tease a McDonald’s business venture, but on Monday, June 13, he took aim at Adidas for allegedly copying his Yeezy designs.
He shared a photo of the sportswear company’s $55 Adilette 22 sandals that sold out instantly when they were released in May, which resemble Ye’s $70 Yeezy Slides in color and overall feel. which are also produced by Adidas.
In his long caption, Ye calls Adidas CEO Kasper Rørsted. “For Kasper, I no longer stand for this blatant copying,” he wrote. “To all of sneaker culture To all of the ballplayer rappers or even if you work at the store This is for anyone who wants to express themselves but feels they can’t because they’ll lose their contract or get treated crazy.”
“These shoes represent the lack of respect people in power have for talent,” he concluded. “This shoe is a fake Yeezy made by adidas themselves. I’m not talking to DC about it either Kasper come talk to me Happy Monday.”
Ye launched his first Yeezy collection with Adidas in 2015. As part of the partnership with Adidas, West retains 100% ownership of his brand while having full creative control over the products released.
The Yeezy Slide was launched in 2019, and the popularity of lightweight slip-on shoes skyrocketed due to its easy and sweat-free wearing, especially in summer, thanks to Eva Foam rubber. In 2020, Yeezy sneaker sales hit nearly $1.7 billion in annual revenue, earning Yeezy $191 million in royalties, according to Bloomberg.
Adidas has yet to publicly respond to Ye’s comments.