In Casa By Paboy launches a crowdfunding campaign to save the brand


It’s been two years since designer Paboy Bojang first took Instagram by storm with his eye-catching cushions, and now the Naples-based Gambian refugee has launched a crowdfunding campaign to save the In Casa By Paboy brand.

Although the past year has seen Paboy’s brightly patterned cushions stocked at Paul Smith, The Conran Shop and Selfridges, the designer says that while the brand sells enough cushions to cover its overhead, it has struggled to investing in “critical things that make a business a business”.

Citing huge challenges in navigating Italy’s costly and complicated bureaucracy “that even Italians find difficult”, Paboy calls for investing in the company’s future as a profit-sharing social enterprise.

Its ultimate goal is to distribute the profits to colleagues and other migrant artists. The founder’s “proudest achievement” to date is the continued employment and support of migrants Blessed and Ibra.

A handmade cotton patchwork cushion cover, £130, stored at Selfridges

/ Selfridges

Marketing, a production and commercial director and an accountant are the next dream recruits for the brand. Thus, as part of the Save In Casa by Paboy campaign, Paboy solicits one-off donations, regular contributions, investments or pro-bono expertise.

A classic capsule collection is set to launch on Tuesday, May 3. Visit In Casa by Paboy for more information.


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