Hyundai Motor Replaces Lead Designer and R&D Manager in Major Revamp


Hyundai Motor Group on Friday said it had replaced its top foreign executives in design and research and development in the latest regular reshuffle that includes more than 200 promotions to management positions, as part of a change. generation under the new leadership of President Euisun Chung.

Peter Schreyer, a renowned former Audi designer who led the design management of Hyundai Motor, is stepping down and will serve as an advisor to the automaker, Hyundai said in a press release. Albert Biermann, head of Hyundai’s R&D division, will be replaced by Park Jung-guk, president and head of the hydrogen fuel cell division at Hyundai, the company said. Biermann will continue to serve as a technical advisor. Graeme Russell, known for his long stints in luxury car marketing for Bentley Motors and as a Macallan brand ambassador, joins the automaker’s premium brand Genesis as the new brand director.

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Russell will lead global brand, product and retail communications for Genesis, the Yonhap News Agency reports. Hyundai also promoted 203 employees to senior management positions, the largest on record, according to the company, which marks a generational change after President Chung, who succeeded his father, Chung Mong-koo, in October of last year, took the lead in number one in the country. 2 auto conglomerate.

The latest reshuffle indicates that junior Chung, 50, will pursue future mobility ambitions, such as hydrogen-powered cars, autonomous driving, infotainment, and other advanced information and communication technologies, in order to strengthen the competitiveness of the automaker.

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About a third of newly promoted executives are in their 40s, with around 37% of R&D staff earning promotions, according to Hyundai.

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