Honda’s Rose Parade® 2022 float inspires youth to follow their dreams, honors engineers and STEAM leaders


HONDA: TORRANCE, CA – December 19, 2021 – As the presenting sponsor of the Rose Parade® for the 12th consecutive year, Honda will inspire young people to follow their dreams with its “Believe and Achieve! »Float. With four Honda Associates on board, the tank will celebrate Science, Technology, Engineering, Arts and Mathematics (STEAM) education by depicting a young girl whose dreams have taken flight with a pack rocket that she designed and built through her own efforts, ingenuity and passion. .

Honda believes in nurturing the dreams of young people and creating opportunities for them to be successful. Honda has made STEAM education and career preparation top priorities so that young people, like the aspiring engineer pictured on the tank, can fulfill their dreams and realize their own potential.

With its North American regional headquarters in Torrance, Honda is Southern California’s largest automaker. The company employs talented engineers at its manufacturing and research and development facilities in America, including three R&D facilities in the Greater Los Angeles area.

Honda Float Celebrates Women in STEAM Careers

“Believe and be successful! From Honda! float also features four Honda associates who embody The Power of Dreams and are currently working in areas related to STEAM. Honda float pilots are Sue Bai, Nicole Harvel, Melanie Morimoto and Yolanda Pate, who work at Honda sites in Michigan, South Carolina, California and Alabama, respectively, where they focus on research breakthrough in vehicle safety, vehicle manufacturing and product quality.

Sue Bai is Chief Engineer and Division Director at the Honda Research Institute in Ann Arbor, Michigan. His team is responsible for developing advanced safety technologies to achieve Honda’s vision of zero collision fatalities. “I will be proud to ride the Honda float as it is a wonderful recognition from my entire team, as well as the many women engineers at Honda,” said Bai.

Nicole Harvel is the Engineering Coordinator and Chief Materials Engineer at the Materials Analysis Lab at the Honda Manufacturing Plant in Timmonsville, South Carolina. She manages investigations of market and manufacturing issues as well as new model projects. “The best careers are those where you can follow your passion. My advice to the next generation of engineers is to take your passions and try to intersect them with STEAM, ”said Harvel.

Melanie Morimoto is a senior producer at American Honda in Torrance, Calif., Where she works with designers in the Model Development department to bring their concepts to life. “Math is not something to be afraid of, it’s a tool,” she said. “Whether it’s playing the beat of a song, doubling a cupcake recipe, or figuring out how much fabric to order, we use the math. Whether you learn it in school or in the real world, it will help you in life. “

Yolanda Pate is the Quality Division Manager at the Honda Alabama Automotive Plant in Lincoln, Ala, where she is responsible for all quality operations including vehicle quality and product engineering. “I appreciate that STEAM education is the focal point of Honda’s float,” said Pate. “I am passionate about encouraging young women to pursue careers in STEAM and increase their presence in the automotive industry, and this experience gives me the opportunity to do so on a national level. “

Snapchat filter flyover of the virtual parade

On New Years Day, Honda will be offering parade attendees and home viewers the ability to virtually fly the parade route using a custom Snapchat filter. Taking inspiration from the scene depicted on the float, the filter will allow users to embrace their interior engineer as they don a virtual helmet and goggles, assemble a jet pack, and fly part of the parade route. Honda will also host content related to the show on its TikTok, Instagram and Twitter channels.

Official appearance of the parade and sound vehicles

To the rhythm of the 2022 Rose Parade presented by Honda is the new Acura NSX Type S, the ultimate expression of Acura’s commitment to precision performance. With the final design completed at the Acura Design Studio in Torrance, the NSX was designed and developed by Honda engineers in Raymond, Ohio, and is handcrafted exclusively at the company’s Performance Manufacturing Center in Marysville, Ohio using parts national and global. . Only 350 of these cutting-edge supercars will be produced, with 300 units destined for US customers.

The very first Honda Passport TrailSport 2022 will serve as the sound vehicle for the 2022 Rose Parade presented by Honda. The first of what will be a new series of Honda TrailSport vehicles, the refreshed and rugged Passport is equally at home on dirt and mud trails as it is on the highway and parade course. The new Passport was designed at the Honda Design Studio in Torrance and developed by Honda engineers in Raymond, Ohio. It is produced by associates at Honda’s Alabama Auto Plant in Lincoln, Alabama, using parts sourced nationally and globally.

The float itself will be powered by a specially configured 3.5L V6 engine from Honda.

Support STEAM education

Through philanthropic programs and the involvement of Honda associates, Honda supports numerous STEAM learning opportunities across the United States to inspire the next generation of scientists and engineers. This includes:

The Honda USA Foundation has pledged $ 2.5 million to eight organizations in Southern California to fund the Honda STEAM collaboration, a cradle-to-college and career track for young black and Latino men from the Greater Los Angeles area. The funding created a unique, holistic support network by providing not only academic assistance, but also professional training, mentoring and leadership development, to develop life skills.

In conjunction with the Center of Science and Industry (COSI) in Columbus, Ohio, Honda is providing more than 20,000 award-winning COSI Learning Lunchbox STEAM kits to students in need. The kits feature hands-on activities and a curriculum designed to help bridge the educational gap and accelerate learning. The kits will be used primarily in the communities where Honda and Acura develop and manufacture products, including Alabama, Georgia, Indiana, North Carolina, Ohio and South Carolina.

Honda associates across the country are dedicated to STEAM education and are actively involved in mentoring, design challenges, and speaking engagements in their local communities to help inspire the next generation of STEAM professionals.

About Honda Corporate Social Responsibility

For more than 60 years in the United States, Honda has been committed to making positive contributions to the communities where its associates live and work. Honda’s mission is to create products and services that improve people’s lives while doing business in a sustainable manner and fostering a diverse and inclusive workplace. As a result, Honda believes it is important to help people reach their life potential with a focus on the areas of education, environment, mobility, road safety and safety. community. Learn more at

Honda in America

Honda began operations in the United States with the establishment of America Honda Motor Co., Inc. in 1959. Today, Honda employs 30,000 associates in America engaged in development, manufacturing, sales and service. -sale of Honda and Acura automobiles, Honda electrical equipment, Honda motor sports. products and the advanced light jet HondaJet.

Based on its long-standing commitment to making products close to the customer, Honda operates 12 major manufacturing plants in the United States, working with more than 620 U.S. suppliers to produce the diverse line of Honda products. In 2020, more than two-thirds of Honda and Acura automobiles sold in the United States were produced in America, using domestic and global parts.

Honda also operates 19 research and development facilities in America which design, develop and manufacture entirely many of the products the company manufactures in America.

More information on Honda is available in the Digital Fact Book.


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