Highlights of the Coterie and MAGIC fairs


After an 18-month hiatus, MAGIC and Coterie returned to the Jacob K. Javits Center in New York City for in-person events September 19-21. At both shows, new exhibitors and emerging labels debuted, albeit established. the creators unveiled new collections. In the spring collections of ready-to-wear and accessories brands, feminine styles, bright colors, playful prints and intriguing silhouettes stood out and conveyed the seasonal message of optimism.

Here, WWD highlights rtw and women’s accessories brands from New York Coterie and MAGIC shows.

Strengths of the Coterie

A dress by Charo Ruiz.  - Credit: courtesy of Charo Ruiz

A dress by Charo Ruiz. – Credit: courtesy of Charo Ruiz

Courtesy of Charo Ruiz

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Mark: Charo Ruiz

Designate: Charo Ruiz

Pass: Charo Ruiz, daughter and granddaughter of seamstresses, grew up in Seville among fabrics and patterns. She started her career as a model in Barcelona at the end of the 1970s and eventually moved to Ibiza to launch her own collection, launched in 1989. Aimed at the girl with Mediterranean accents, the collection showcases artists and uses different prints. Comprised primarily of dresses, the line started selling on the beach and today sells to retailers such as Net-a-porter, Intermix, Shopbop, Revolve and Forward. His son and daughter, Pablo and Paloma, run the business, still based in Ibiza.

Key styles: Dresses trimmed with cotton voile lace; romantic and cute lace blankets and kaftans that go from the beach to dinner; cropped tops in cotton veil and embroidered guipure; tops with guipur inserts and delicate straps; Long peasant cut cotton voile skirts.

Retail price: $ 300 to $ 750.

A look from Blanca Spring 2022 - Credit: Courtesy photo

A look from Blanca Spring 2022 – Credit: Courtesy photo

Courtesy photo

Mark: Blanca

Founder / Designer: Ana Piteira

Pass: Launched as part of the Reliquia growth [Collective] family, Blanca serves as a clothing offering to complete the look, ”the Sydney-based brand told WWD. “The overall aesthetic is derived from a meeting of vintage and modern style – looks seen on the streets of Paris and Milan.” The brand produces a limited number of pieces per style while offering a sturdy assortment of “wardrobe basics” for seamless everyday wear. In addition, tThe brand offers “timeless, iconic, comfortable and transitional” clothing.

Key styles: Oversized cotton button-down shirts and shirt dresses, such as pinstripe “Benny” shirts, short sleeve “Cairo” shirts and monochrome “Cruz” shirts, paired with matching cotton shorts “Lars” . Dressed in a mix of flowing dresses (the “Fennie” gingham dresses), square suits and colorful knits.

Retail price: $ 150 to $ 350.

A dress by CeliaB - Credit: courtesy photo.

A dress by CeliaB – Credit: courtesy photo.


Mark: CeliaB

Designate: Celia Bernardo

Pass: Bernardo, who loves bright colors and art, already worked in Shanghai for seven years before setting up his own online store. She was wearing one of her dresses in Milan and someone from Moda Operandi saw her and she received her first order. Based in Olviedo, Spain, her dresses are whimsical and always colorful. She works with artists in her print design and her retail accounts include Neiman Marcus, Canary, Tootsie’s and Shopbop.

Key styles: Ruffled cap sleeve dress with lots of details; colorful printed dress to tie on the shoulders; the wrap dress with puffed sleeves.

Retail price: $ 300 to $ 500

Looks from St. Cloud Spring 2022 - Credit: courtesy photo

Looks from St. Cloud Spring 2022 – Credit: courtesy photo

Courtesy photo

Mark: Saint Cloud

Designate: Design team

Pass: Emerging knitwear brand St. Cloud was founded in Melbourne, Australia in 2018 with the aim of “bringing a mix of interesting and original knitting patterns” into customer wardrobes each season, the brand commented. . The brand’s close ties to global spinning mills allow them to use a wide range of yarn blends, resulting in fashions that play on texture, stitch and color. “St. Cloud knits focus on detail – every season you will find a key little detail in our collection.

Key styles: High-end knits are at the heart of the brand, as evidenced by the long “Porsha” knit polo shirts, the sleeveless “Maxine” V-striped dress, space dye stand-neck knits and midi polo knits. The brand also offers feminine wardrobes ranging from light suits to silky pieces.

Retail price: $ 150 to $ 350.

The top Mel from Ser.oy.a

The top Mel from Ser.oy.a

Mark: Ser.oy.a

Designate: Ohad Seroya, Founder and Creative Director

Pass: Seroya launched the contemporary fashion brand during the pandemic with a commitment to catalyze social change through philanthropic partnerships. For the fall, the brand’s philanthropic partner is Badass Animal Rescue and for the spring, the company plans to help several businesses in Chelsea, New York’s Seroya neighborhood. The brand says it is not based on gender, but is based on everyone. The collection offers unconstrained and relaxed designs without sex.

Key styles: An aged sweater with a raw edge; the Emma dress, which is a stretch silk midi dress; the Mel top, which is a shirt in the front and the back is open with a tie; and Maggie jeans, which snap at the bottom to make them skinny or straight.

Retail price: Sweaters sell for $ 150 to $ 220, denim for $ 220 to $ 420, and tops for $ 230.

MAGIC Highlights

Footwear Styles from Camper Footwear - Credit: Courtesy Photo

Footwear Styles from Camper Footwear – Credit: Courtesy Photo

Courtesy photo

Mark: Camping shoes

Designate: Design team

Pass: The Mallorca, Spain-based brand was founded in 1975. Today there are over 40 physical stores in around 400 countries, as well as e-commerce and wholesale businesses.

Key styles: The brand sells trendy sneakers and sandals, as well as boots and platform shoes for men, women and children. There is also a small selection of accessories.

Retail price: Between $ 130 and $ 145.

Denim pants from Ceros Jeans - Credit: AC01

Denim pants from Ceros Jeans – Credit: AC01


Mark: Jean Ceros

Designate: Design team

Pass: The exclusively wholesale denim start-up was founded in Los Angeles just three months ago and plans to ship its first orders in December. The assortment consists of jeans, denim shorts and denim jackets.

Key styles: Mom jeans; flares; wide leg; straight leg and a lot of ripped jeans. “Anything but skinny,” said Patrick Cho, Ceros Jeans brand manager.

Price: $ 22 to $ 26.50 for wholesale.

Eyewear styles from No. 2 Eyewear - Credit: ANCAJAIER 章 潔

Eyewear styles from No.2 Eyewear – Credit: ANCAJAIER 章 潔


Mark: Glasses n ° 2

Designate: Swin Huang

Pass: The Brooklyn, NY-based sunglasses start-up was founded by Swin Huang, who is also the lead designer, in February 2021. The brand sells through its own e-commerce site and a small list of wholesale partners, including including independent shops. and museum stores, and one day hopes to enter brick and mortar retail.

Key styles: Super light and durable sunglasses made of Japanese steel without screws.

Retail price: $ 240 per pair.

A look from Lena - Credit: STUDIO REDPIN

A look from Lena – Credit: STUDIO REDPIN


Mark: Lena

Designate: Design team

Pass: The Los Angeles-based brand wholesalers contemporary rtw clothing for fast fashion women to a variety of boutiques and independent boutiques.

Key styles: Lots of solid colors and dresses. “People don’t really go to parties or special occasions, to events, so they want basic stuff,” said Jin Kim, a sales representative for the brand.

Price: $ 20 to $ 30 wholesale for each item; the pieces are sold in sets of six.

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