High-end car brand EXEED lands on the UAE market


Premium car brand EXEED is likely to launch in the United Arab Emirates, with the company reportedly in talks with major car groups for distribution here. So far, EXEED is successfully launched in Chinese and Russian market. As an independent premium brand, EXEED has built products to international standards with a global vision to provide quality Chinese products to the world.

Entering Middle Eastern markets is part of the brand’s continued global expansion strategy. Reports also indicate that customers in Saudi Arabia, Kuwait, Bahrain and other markets will soon enjoy luxury travel experiences. All new EXEED VX, EXEED TXL and EXEED LX models will join the market soon this year, especially EXEED VX is a premium 7-seat AWD SUV model, powered by 2.0TGDI engine reaching a maximum output of 261hp and 400 N/M.

EXEED TXL, the first five-star SUV model, was launched in Russia in 2020 and started EXEED’s new globalization journey. According to the results of “Russian Car of the Year”, a Russian national automotive award, premium car brand EXEED won the “2020 Breakthrough Award”. EXEED stood out from many luxury car brands, which garnered great attention from the Russian media who were quick to report on this new high-end car brand from China.

EXEED shares the same stock as European products with an international team spanning design, R&D and manufacturing, including several senior executives from internationally renowned automakers such as BMW and Jaguar Land Rover at the core.

In the team, the representatives mainly include the best European engineers Gert Volker Hildebrand, Klaus Schmidt and Kevin Rice. Klaus Schmidt worked at BMW for 25 years, where he led the development of M-series chassis for BMW’s high-performance cars. Hildebrand was Design Director of BMW MINI, responsible for the design of classic BMW MINI models such as Mini Countryman and Mini Coupé. Former BMW designer Kevin Rice, a world-renowned design master, led the exterior design of EXEED’s first TXL model. With a wealth of experience working for internationally renowned brands, he has been involved in design at BMW and other brands, and led the appearance design of the first generation BMW 3 Series (F30) , of the first generation of BMW 4 Series (F32) and BMW 3 Series Gran Turismo (F34). Peter Matkin, currently Executive Director of Research and Development at EXEED, is the former Chief Vehicle Project Engineer of Jaguar Land Rover Group, where he was responsible for the development of the Land Rover Range Rover, Land Rover Sport, Discovery Aurora , Jaguar XJ , Jaguar XK, Jaguar XF and other products.

With the mission of creating a new automotive life for people in mind, EXEED is dedicated to providing global consumers with a driving/driving experience that exceeds expectations and a fun travel life by resorting to the strength of its global system of R&D and taking “continuous exploration, above and beyond” as its spiritual core.



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