Heidi Uuranniemi promotes the use of virtual reality and augmented reality in real estate sales


Heidi Uuranniemi.

Using the latest tools to help buyers find their dream home more effectively is crucial for real estate professionals.

BOCA RATON, FLORIDA, USA, December 28, 2021 /EINPresswire.com/ – Buying a home is much more complicated these days, with ads posted online in various databases and stiff competition among agents to help people find the accommodation of their dreams. For real estate professional Heidi Uuranniemi, who grew up in Thomasville, Georgia, using new technologies like virtual reality and augmented reality is imperative.

These tools give people a better overview of the properties under consideration and allow a more convenient way to discover new homes. They also help people imagine what the house might look like by virtually personalizing it in an online environment.

About virtual reality and augmented reality

People sometimes use the terms “virtual reality” and “augmented reality” interchangeably. But to be precise, virtual reality is an entirely synthetic experience. Virtual reality is a digital and computerized environment, according to AI Authority.

You wear a head-mounted display that shows you video on small screens to replace the reality you find yourself in today. When you move your head, the virtual world changes accordingly, as if you were there. As you move around the virtual house, it is as if you are walking on the hallway floor or entering the kitchen.

Heidi Uuranniemi explains that augmented reality works differently by enhancing what participants see when wearing special glasses rather than replacing the world altogether. People can place virtual objects (such as furniture or paintings) in an AR system to get a better idea of ​​what a house would look like after buying and decorating it, as Impressit.io noted.

Thus, a virtual tour of the house would be entirely computer generated as if it came directly from the architect’s design studio during a brainstorming session. An augmented reality setup would not replace what you see but enhance it with additional details. AR systems rely on overlaying information by layering new color schemes, new rugs and floors, and testing how different furniture fits into the space of any property.

Heidi Uuranniemi on Giving Home Buyers a Better Experience

You need to provide future home buyers with an exceptional experience when they discover different properties. While it’s common for real estate professionals to visit multiple properties each day, homebuyers don’t spend as much time or have lived a lot. They need all the help they can get to help them choose one property over another.

Thus, Heidi Uuranniemi recommends virtual reality and augmented reality because it allows to transmit more information. Augmented reality is also useful for setting the scene and showing people the current features of a home and what it might look like if the homeowner wants to make changes.

And since people are still trying to maintain social distancing during the coronavirus pandemic causing COVID-19 infections around the world, buying homes with AR and VR systems will help people avoid getting infected. So, for her, there is a practical benefit to using computerized worlds in real estate purely from a health perspective.

A better shopping experience for people in need of a new home

Tech companies are working hard to create online worlds, like hosting online conferences with co-workers, playing games, socializing with friends and family, and most importantly, shopping.

It seems clear to Heidi that as more and more people become accustomed to using augmented reality and virtual reality in many aspects of life, they will demand it from the real estate industry. You can expect augmented reality and virtual reality to become more popular among home buyers.

Heidi uuranniemi
Magnum Group of Companies, Inc.
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