French designer Olivier Rousteing takes Cher to Paris Fashion Week for his Balmain show

Paris, September 28, 2022 – French designer Olivier Rousteing pulled out all the stops on Wednesday in his latest collection for Balmain at Paris Fashion Week, closing his show with American star Cher on the catwalk.

The show opened with Cher on a screen, saying, “We all make it up. Some of us just have more imagination than others.”

But that was just a teaser before Cher appeared in person with her 1999 hit “Strong Enough” booming around the event at a rugby stadium.

Dubbed the “Balmain Festival”, Rousteing unveiled his designs with clear African influences and mythological references such as Apollo and Venus.

A particularly poignant moment during the finale came when black models descended in a variety of textured dresses, some with the corseted Rousteing favors look and a song by Youssou N’Dour with the lyrics: He has no concept of tone in which the skin lives.”

After the show ended, Nigerian rising star of Afrobeats, Ckay performed on stage for thousands of people attending the event.

The devil was in the detail, with straw dresses as well as models wearing large gold hoop earrings, wide-brimmed hats and necklaces covering almost the entire neck, while others had nose rings .

Glamor oozed at the Balmain event, with celebrities in attendance including American singer and actress Dove Cameron, Belgian artist Stromae and American reality TV star and Rousteing’s close friend Kylie Jenner.

There were also stars on the catwalk with famous American model Ashley Graham wearing one of Rousteing’s creations.

Rousteing, 37, has been creative director of Balmain since 2011 and is known for taking the brand into new territory and working with celebrities such as Jenner and her famous half-sister Kim Kardashian.

As cosmetics become an increasingly important industry, Balmain this week announced plans to launch a beauty line as part of a partnership with Estee Lauder.


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