Designer Alessandra Facchinetti teams up with Editions Milano – WWD

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MILAN — Alessandra Facchinetti fuels her long-standing interest in interior design through a collaboration with Editions Milano, which produces and distributes high-end furniture, lighting and accessories.

Editions Milano called on the former creative director of Tod’s women’s collections to work on its latest collection, called Circle, which explores the ritual of breakfast and consists of a tea and coffee service. This is the first time that Editions dives into the world of porcelain ceramics. Circle will be available from Friday.

“I have always been interested in interior design and have designed rugs and other accessories out of personal passion,” Facchinetti said. “When Editions contacted me, I knew their work, how they partnered with the best designers, from Patricia Urquiola to Nendo, and I was happy to take on this project.”

For the designer, it was also an opportunity to join Editions Milano to celebrate Italian craftsmen and their traditions, such as the manufacture of porcelain.

Alessandra Fachinetti
image reproduced with the kind permission of Editions Milano

As its name suggests, the collection is inspired by the shape of a perfect circle and includes a tea cup, a pot and a sugar bowl and for coffee, a cup and an espresso cup. The pieces all conform to a similar form of a narrow pedestal base and an angular body, each with small variations. All have a delicate circular handle – also oversized – except for the sugar bowl.

“I think the circle is the perfect shape. It has a sense of calm, and I combined that shape with more unexpected geometries and proportions to create balance and harmony between them, but the whole thing is less traditional than you might expect,” Facchinetti said.

She explained that “perfect geometric shapes are difficult to render with natural materials like porcelain. I haven’t changed my approach to geometries and shapes which have always been key elements in my fashion design. I’ve always been drawn to porcelain because it’s clean and pure, but it’s also considered a very humble craft and I’m very interested in traditional craftsmanship.

Although each piece is completely white, the exterior is rendered in matte biscuit porcelain, while the interior is glazed using a process known as vitrification, resulting in a glossy, glass-like finish in “a rare and ancient treatment,” said Facchinetti.

Prices range from 246 euros for a coffee cup and saucer to 484 euros for a teapot.

The designer said it was “a starting point” and she expects to add more colors in the future, as well as other elements.

The collection will be available on the Editions Milano online store, as well as on Ssense, FrankBros and Farfetch.

“We liked the idea of ​​being present on platforms that also sell fashion,” said Facchinetti, acknowledging the increased interest in home collections since the COVID-19 pandemic.

Facchinetti created her own consulting studio Atelier-01 and in 2020 she joined Harlan + Holden, a South Korean men’s and women’s ready-to-wear brand. She worked with Weiden + Kennedy Agency on rebranding and international communication and with David Chipperfield Architects on a new store concept.

She is designing costumes for a new opera production to the music of her father Roby Facchinetti, musician, singer and keyboardist of the group Pooh, dedicated to Parsifal, which will be on stage at the Arcimboldi theater in March 2023. This is not her first foray into costume design, following the 2018 experience for Giuseppe Verdi’s opera “Don Carlo” at the Theater of St. Gallen in Switzerland.

Facchinetti left Tod’s in 2016 after joining the luxury brand three years earlier. Before that, the former chief designer of Gucci and Valentino worked with Pinko to launch the Uniqueness brand in 2011.

In the period 2006-07, she was artistic director of the Moncler Gamme Rouge collection.

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