CT Fashion Designer Once Tweeted By Cardi B Gets Times Square Billboard


IEMBE founder Travis Dimeer Terry from Manchester posted a picture of his mother – who is also the model for his handbag and clothing brand – Laverne Terry, 61, on Instagram outside the IEMBE billboard in Times Square.

IEMBE founder Travis Dimeer Terry from Manchester posted a picture of the model and mother of his handbag and clothing brand, Laverne Terry, 61, on Instagram outside the IEMBE billboard in Times Square. The billboard was part of Terry’s birthday present to his model mother.

During the reveal, a street number with a crowd sang “Happy Birthday” to Laverne.

“It wasn’t planned, but it just made the experience 10 times better,” she said.

Having his mark in Times Square was a dream that Travis said he manifested. In 2019, he said he wrote in his diary that he would one day have a billboard and it would be a “major achievement” for him. On April 6, 2022, he also tweeted his goal: “I want a billboard in NYC Times Square.”

Travis Dimeer Terry’s 2019 diary entry.

Contributed by Travis Dimeer Terry

The two images shown on the big screen in Manhattan were big releases for IEMBE: the “MINI IEMBE BAG”, the first mini bag in black, and “IEMBE YONCÉ BAG”, a yellow bag inspired by singer Beyoncé.

IEMBE promoted the Yoncé bag with a video of Laverne doing Beyoncé’s Coachella choreography, followed by a Beyoncé-inspired photoshoot.

“In the photos, you can see different eras of Beyoncé. From ‘Crazy in Love’ to ‘Renaissance,’ Beyoncé is represented everywhere,” he said. “When you think yellow, you think Beyoncé.”

“Beyoncé is next, I can feel it,” he said, hoping to catch the singer’s eye. The last lyric of Beyoncé’s final song “RENAISSANCE” is “I’m in my bag,” and Travis said he felt like that was a sign. Travis said that Destiny’s Child member Michelle Williams actually sent him a private message asking him to be part of the IEMBE experience.

“She said she loved my mom,” he said.

IEMBE is a black-owned luxury brand that stands for “in my bag” and offers “you define luxury, a motto we live by,” Travis told Hearst CT Media Group in January. The brand, which sells bags and clothes online, came to life on January 3, 2020.

In April, IEMBE’s “Tiffany Blu” bag was exhibited at the Wadsworth Atheneum Museum of Art’s installation, “Creative Connecticut. “Creative Connecticut” consists of rotating installations that celebrate Connecticut artists and began with the display of Travis’ work, which was installed at the entrance of the Hartford museum until the end of July.

“It all started in Connecticut and knowing that I was in the biggest museum here is always surreal,” he said. “I feel like I’m living a dream every day.”

Celebrities and pop culture figures like Jordyn Woods, Fabulous, Meek MillBIA and Jim Jones are familiar with the IEMBE brand, and they have been seen wearing the “Biblical IEMBE Jacket” or a bag.

Laverne said she loved helping her son’s vision come to life and enjoyed the process.

“I’m his official model for the brand and I wouldn’t do this for anyone else,” she said. “I’m so proud of him and what this brand stands for.”

With his dream of a Times Square billboard realized, Travis said he plans to fly to Paris in November to shoot his first IEMBE collection which will include new handbags, a duffel bag, clothes and Moreover.


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