Creative Brands acquires Bella il Fiore | Business


PHOENIX–(BUSINESS WIRE)–January 27, 2022–

Creative Brands of Phoenix, AZ has acquired the Bella il Fiore Company of Tulsa, OK.

Bella il Fiore was founded in 2000 and is a family owned business focused on providing exceptional sleep, spa and beauty textiles to the specialist gift, spa and wellness markets. (

For more than twenty years, Bella il Fiore has consolidated its position as market leader in pajamas, sleep masks, bathrobes, spa raps and headbands as well as beauty, face and skin accessories. What started as a body care line with just five products has now grown into a collection of over 200 products that help women become the best version of themselves. Bella is proud to encourage every woman to create an affordable spa experience at home. Bella’s team has had huge success running a brand that promotes self-care with distinctive style, a good night’s sleep and an elevated beauty routine.

“We are very pleased to have a new strategic partner who will share our vision for Bella and help us grow our business in the future. This team is familiar with the needs of our industry and can help strengthen our marketing position in women’s sleepwear products across all distribution channels,” said Suzanne Maniss. “With their resources and the help of their field sales force, telemarketing staff and sophisticated web presence, we firmly believe that Bella il Fiore will continue to grow profitably and offer our customers the highest quality products and superior customer service that our industry has come to expect.”

Creative Brands, founded in 1948, is a distribution, import and manufacturing company with six distinct catalogs sold to an assortment of retailers across the country.

Recent acquisitions include Santa Barbara Design Studio, Slant Collections, 47th & Main, Stephan Baby, Heartfelt and Face Two Face Designs in the gift industry in addition to their Faithworks brand which distributes inspirational products to the Christian retail channel. .

Paul DiGiovanni, President of Creative Brands, said: “We are thrilled to be part of this wonderful Bella il Fiore brand. The Maniss family has combined vision and hard work to create this unique women’s gift and spa brand and we look forward to bringing this exclusive collection of quality products to our new combined clientele.

Creative Brands is a wholly owned subsidiary of CBC Group headquartered in Phoenix, Arizona with manufacturing facilities, call center and distribution center in Lewisburg, TN. ( )

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CONTACT: Brian Schroeder

Vice President of Sales and Marketing

(513) 608-3080

[email protected]



SOURCE: Creative Brands

Copyright BusinessWire 2022.

PUBLISHED: 01/27/2022 17:42 / DISK: 01/27/2022 17:42

Copyright BusinessWire 2022.


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