Executive assistants are the ultimate multitasking and instead of relying on half a dozen apps to make their jobs easier, the startup Cabinet brings it all together in one software package designed for the 10-year-old administration professional market. millions of people.
The company, with bases in Denver and New York, develops software to help with daily productivity; for example, a planning tool that complements existing corporate calendars like Outlook and GCal and a peer-to-peer community for AEs to share their knowledge.
Firm was founded by CEO Julia Leibowitz and CTO Evan Kesten in 2018. Leibowitz, herself, started her career as an executive assistant, which she said was that TechCrunch was “an amazing place to be. start “because she was able to get a glimpse of how she organized the organization, especially at the top.
However, as his work grew, so did his responsibilities. And it wasn’t just about owning the schedule and organizing executive trips, which Leibowitz says most people think of when they think of EAs. Instead, it’s a small part of the job that also includes event coordination, office catering, human resources, and even marketing.
“You wear a lot of hats, especially if you can,” she added.
While in graduate school, she discovered that there are plenty of tools and software created for almost everyone in the organization to boost productivity, from engineering, sales and marketing to human resources, but she felt that EAs were a neglected market.
In 2018, she met Kesten while she was dating Cornell Tech. He was in engineering and Leibowitz was getting his MBA. She took him to an administrative trade conference, and not only was Kesten one of only two men, there was no software vendor of any kind, Leibowitz recalls. It was this starting point that became the Cabinet.
The company’s software is not just a feature, but brings many features in one package to drive the workflow. Some AEs may have to program more than one frame, and could do so more than 50 times per day. While some scheduling software is more suited to individual executives, Cabinet offers the option of sending a booking link or selecting by hand from a variety of times that are automatically aggregated based on the executive’s schedule. It can even generate an email that lists the available hours in plain text.
The software also goes beyond planning to improve the efficiency of travel management, office management and inbox management. Cabinet is a subscription-based model that charges users a fee of $ 29 per month if they pay annually, or $ 36 per month.
“It’s a charge that EAs can easily buy on their corporate credit card,” Leibowitz said. “That’s one of the things that sets them apart: EAs are powerful customers because they usually have access to cards and are used to spending money on behalf of their teams. “
To put the software in front of more executive assistants, the firm closed a $ 2.6 million financing, led by Harlem Capital with participation from Good Friends Capital and existing investor Parade Ventures. The investment also includes money from a pre-seed round in July 2020 from Parade, Techstars, Heroic Ventures, The Fund and angel investors.
“One of our former interns and now senior partner, Nicole DeTommaso, recruited Firm during a Techstars demo day at the end of 2020,” said Henri Pierre-Jacques, managing partner of Harlem Capital, by email. “It was a bit early for us, but we kept in touch with Julia even during her pregnancy earlier this year. Seeing the product development and customer growth over the past few months has been very impressive, in particular. for a small team and a new mother Julia is the type of founder we are looking for and we are grateful that she and Evan have chosen to partner with us.
Over the past six months, the Cabinet has grown by 30% month after month. It has also brought together over 4,000 administration professionals in its community, where they can exchange insider knowledge on topics like the best conferencing software with no hassle.
The company also plans to invest the new funding in technology development. Firm works closely with its clients who often provide feedback on new features, and the investment will allow the company to iterate quickly to improve the efficiency of new feature launches.
Additionally, the company is looking to hire marketing and engineering positions in its Denver and New York offices. The firm currently has three employees and Leibowitz expects to have eight over the next six months.