British designer Paul Smith offers sustainable and radical design for the MINI band


Perhaps in an effort to appeal to more demanding customers, many car manufacturers are collaborating with brands that have nothing to do with the automobile. The practice might seem odd at first, but when you get something like the Paul Smith MINI Strip it all makes sense. It’s a cool project between two brands promoting a greener future.

Instead of just reworking the MINI Strip for an electric powertrain, Smith is trying something different for this build. They start with a Cooper SE and take everything apart. As strange as it sounds, it actually lives up to the namesake here. This process even goes as far as painting.

This leave leaves us with a bare metal exterior with only a thin clear coat to protect it from the elements. Smith goes for an absolute minimalist aesthetic and the MINI is more than happy to oblige. With all of the components off, the next step is to identify which ones to omit while still keeping the vehicle functional.

“Maybe in the future we won’t need a lot of gadgets in our car. If we added less and used recycled and recyclable materials, it would create a more sustainable world, ”says the British fashion designer. It’s odd, admittedly, but sort of fascinating when you really think about it.

The MINI Strip doesn’t look any different on the outside, but Smith reminds us of its green nature. A view from the cabin shows an almost stripped-down theme. There are mesh panels, recycled cork elements, climbing rope door handles, and more. It even gets a transparent roof made of recycled Perspex for superior visibility. Now that’s one way to make a statement regarding sustainability.

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Images courtesy of MINI


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