SHERIDAN – When she gave birth to her son four years ago, Brittni Schmit promised herself that she would be the best mother she could be, but doesn’t get lost in the process.
“I have heard so many stories of women who felt like they were lost in motherhood and, by the time their children left home, they had to relearn what they loved, even down to things. like favorite ice cream flavors, ”Schmit said. “I didn’t want this to be part of my story. I wanted to do things that made me feel alive.
Since that time, Schmit has never ceased to question himself. When her son was still a baby, she entered a beauty pageant. For three years she sold products for multi-level marketing companies. And while these activities were bittersweet, she learned as much from her failures as from her successes. And over time, she developed a clearer understanding of her passions and goals.
“I realized that I didn’t want to sell other people’s products,” Schmit said. “I want to sell mine.”
With her own company, Brit Schmit LLC, and a provisional patent for her own uniquely designed jumpsuit, Schmit is about to do just that – and help other women do more of what they love, too, Schmit said.
“The company’s mission is to help women do more of what they love,” Schmit said. “I want to offer styles that can be worn both in the boardroom and at baseball practice. I want to create something that women can put on in the morning and wear all day. If they don’t have to worry about changing clothes several times a day, it means they can spend more time doing what they love with the people they love.
Schmit’s homemade suits are unique in the way they address a common problem with this type of clothing: the challenges of going to the bathroom without removing the suit completely.
“It’s just a wrap-around design where you loosen your back when you have to go to the bathroom,” Schmit said of his design. “You don’t need to take off your jacket, waistcoat, or any other clothing you wear over the suit to use the bathroom. You can just untie and go, which means added convenience.
Schmit said that as a young entrepreneur she is inspired by Sara Blakely’s story, of which company, Spanx, is valued at $ 1.2 billion, although it started with $ 5,000, an idea, a patent and “a lot of passion and care for its customers.”
“My goal is to bring Brit Schmit to this level and improve the lives of millions of people around the world,” Schmit said. “This is just the beginning.”
To take her business to the next level, Schmit is participating in the IMPACT 307 Sheridan Start-Up Challenge entrepreneurial competition. She said participating in the competition could give her the capital she needs to make her business a reality, and also provide valuable exposure to his idea and business.
“I think it’s a natural next step to participate in the Start-Up Challenge,” Schmit said. “I can’t do it on my own and I really need this start-up capital to make this dream come true. Even if I don’t win, it’s a great way for me to get my name out there and spread the word about this idea.
Schmit has already passed the preliminary stages of the competition and is currently among the six finalists, according to Scot Rendall, director of IMPACT Sheridan. Rendall, who has been working with Schmit since May to develop his business plan, said he was impressed with Schmit’s preparation and openness to guidance throughout the process.
“Brittni was very well prepared when she came for our counseling sessions, and she was very coachable,” said Rendall. “His business plan has improved considerably since we started working together.
Still, there is still work to be done before the competition, said Rendall.
“When Brittni came to the Start-Up Challenge, it was clear from the start that she had attractive clothes that solved a problem,” said Rendall. “But the biggest question from the judges was, ‘Can this be a business that can actually create jobs locally and have reach outside the Sheridan region?’ So that’s what she will have to convince them of during Pitch Night.
Schmit said her ultimate goal was to get to the point where she could start pre-selling her wetsuits. She has several hurdles to overcome before she gets there, from building a website and perfecting her design to hiring professional sewers who can perfect her process. She also hopes to apply a stain-resistant coating to her clothes – just another way to ensure the busy women she serves can keep doing what they love, no matter what life throws at them.
“The mission is the main thing and it will always be the guiding principle of the company no matter what,” said Schmit. “I think I’ve created something that solves a common problem for women, and I’m delighted to see people’s responses.”
The Pitch Night event of the Sheridan Start-Up Challenge at the WYO Performing Arts and Education Center will take place on November 10 at 5:30 p.m. Companies compete for a chance to win funding from the $ 100,000 seed fund created for the event.