Australian fintech Pay On Demand Beforepay has launched its very first brand campaign: “Your payment when you order”.
“Beforepay exists to fill a gap in the market where Australians seek the flexibility and control to access the wages they have earned on their terms. As pioneers in the Pay On Demand category, it’s important that we set the tone for the industry in which we operate and reorganize the way people think about accessing their compensation, ”said Chris Richardson, director of marketing at Beforepay.
The campaign includes a series of bold and ironic television commercials, on and off the radio, which will be rolled out across the country.
TVC features everyday Australians who meet their future selves reminding them that they are in charge, sending the message that they are in control of how they manage their finances. TVC’s hero placement will take place during Channel 7’s broadcast of the Tokyo Olympics, as well as online video formats including catch-up TV and Beforepay’s social media platforms.
Beforepay has also signed various sponsorship and partnership agreements, including with popular comedy duo Hamish & Andy, and Foxtel and Kayo Sports TV channels to expand the reach of its content.
The “Your pay at your command” campaign follows the launch of Beforepay’s new brand strategy and visual identity, calling on Australians to take charge of their own financial realities and define their own financial rhythms. Bold visuals, full of personality, feature a raised “B” logo reflecting the upbeat and uplifting energy of the brand.
“At Beforepay, we are really proud of the growth we have achieved so far. This is a testament to our team’s commitment to developing a deep understanding of our clients and the role we can meaningfully play in helping them manage their day-to-day finances. Our bold rebranding and stimulating campaign will fuel the next stage of Beforepay’s growth and allow us to continue to promote our mission of empowering Australians to take control, ”added Richardson.
Beforepay’s rebranding was led by DesignStudio, and its new branding campaign was conceptualized in partnership with creative agency The Zoo Republic and media agency iProspect.
Chris Richardson, Director of Marketing
Erica Price, Marketing Manager
Tyler Stewart, Head of Digital Acquisitions
Ramil Rama, Head of Design
Amélie Huet, Senior Visual Designer
James Duru, Creative Director, APAC
George Adams, Director of Design
Jared McDowell, lead designer
Collette Duong, designer
Hayley Cumming, designer
David Storey, Partner, APAC
Hatty Middleton, Senior Client Manager
Samantha Page, strategist
Liam Hill, editor
The Republic of Zoos
Edward Nethery, Creative Director
Ian Foulds, Chief Strategy Officer
Edbert Wahjudi, artistic director
Stéphanie Srour, Principal Designer
Andy Dobell-Brown, finished artist
Claire Bezuidenhout, Director of Customer Service
Lucy Tucker, Senior Account Manager
Scott Seymour, Senior Account Manager
Dylan Harrison, Director
Ben Jones, offline editor
Post-production, White Chocolate
Sam Bremner, client partner
Nicola Barnes, Group Investment Director
Tania Virkel, Director of Media Strategy
Farrah Ly, Account Manager
Please connect with linkedin to comment