Áwet New York and Kenneth Cole Team Up To Support Black Businesses With Pop-Up Holiday Shop


Kenneth Cole has been a New York staple for almost 40 years. Likewise, African American culture has been a part of American culture for generations, offering a plethora of influences that we know, recognize, and love today. Kenneth Cole supports African American and black culture influences with a holiday pop-up.

Fashion industry veteran and staple Kenneth Cole has mentored Áwet Woldegebrial in the creation of the Áwet New York livewear label since its inception. Woldegebrial is the son of a 30-year-old veteran tailor who owned a retail store in Eritrea. Migrants from East Africa during a regional war, Woldegebriel and his family found asylum in the United States, founding his Awet New York label in 2020. Its namesake is rooted in its culture, “wet” meaning “victory. In a native Eritrean language known as Tigrinya.

Áwet New York is a black lifestyle brand founded by refugees in partnership with Kenneth Cole to host a Holiday Pop-Up highlighting black-owned small businesses from December 17-19. Kenneth Cole hosted and supported the Awet label and its founder as part of its global mission. Cole says: “Áwet is a talented designer who is also a good friend and another activist. Our personal values ​​and those of our brands are aligned and it has been great to watch him build his business. “

The holiday pop-up will feature ten such small black-owned businesses that represent culture through the lens of the African diaspora and around the world. In addition to Áwet New York, participating brands will include Adey-Abeba, founded by former model and activist Maron Mamo, Mckenzie Liautaud, gemstone jewelry designer Adolophine, who focuses on bringing in craftsmanship African to the world through luxury and ready-to-wear. to wear from Marco Hall. There’s also Royal Jelly Harlem, African inspired clothing and decorations, women’s clothing Kristian Lorén Lopez, JULIAN JOSEPH KYLE who works from African American history, jewelry from Don’t Let Disco and 2 • 4 • 1 cosmetics for Eritrean refugees Feven & Hélène Yohannes.

“Supporting young talent is something that I’m proud to be able to do, and I’m grateful to have our store space that we can offer to support these black-owned businesses and hopefully connect them. with consumers this holiday season, ”says Cole of the curated list of designers and brands.

Sharing the East African lineage with the Áwet New York label, the 2 • 4 • 1Cosmetics and Adey-Abeba brands directly recall their brand to their roots and promote the natural beauty found and developed on the continent. Mckenzie Liautaud is a Haitian-American jewelry designer who works with gemstones. He infused his experiences of traveling the world into his handcrafted pieces.

Each brand presents a variation of what the African continent has offered to the world of fashion and beauty. The Holiday pop-up store is located in the Kenneth Cole store on Bond Street at 328 Bowery, New York, NY. The event takes place from 12 p.m. to 6 p.m., from December 17 to 19, 2021.


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