Austin Jeweler Kendra Scott Arrives With A Timely New Collection


Austin jewelry designer, CEO, author and philanthropist Kendra Scott is launching a new collection to celebrate the 20th anniversary of her namesake brand — and just in time for Mother’s Day.

A new range of Apple Watch-compatible watches and straps inspired by Scott’s passion for unique shapes and materials will take the brand into a new category as the designer’s first watch collection.

Combining the functionality of a watch with iconic Scott designs, the new timepieces showcase the brand’s affinity for color and natural gemstones. Customers will recognize Kendra Scott’s legacy shapes in six key styles, including the Alex, Dira and Elle leather wraps. Each style features a unique inlaid stone or shell face from around the world, ranging from mother of pearl and black mother of pearl to turquoise magnesite and abalone.

Each watch also features a GIA-certified diamond centered in the logo medallion at the 12 o’clock index, a nod to the craftsmanship and attention to detail that has made local brand Austin a household name. over the years.

Prices for the new products will range from $198 to $328 for watches and $128 to $148 for watch bands, which are compatible with the Apple Watch series. The collection will launch in retail stores and online at this Wednesday, April 13.

“We are excited to continue to grow the Kendra Scott brand with the launch of watches, a natural next step in our product innovation,” Scott said. “We all track our screen time, our scroll time, but not the time we spend doing the things we love. A watch reminds us that there is no better gift than the time we can spend together, and I hope this new category helps inspire our customers to take the time to celebrate moments for themselves and their loved ones this spring.

Scott began creating jewelry in a spare bedroom of his Austin home in 2002. His business, now valued at $1 billion, currently operates more than 115 stores across the country, including three in Austin. .


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