Auburn University launches PSA 2022, highlighting how Auburn is advancing student success through experiential learning


AUBURN, Ala., September 10, 2022 /PRNewswire/ — Auburn University launched its 2022 Public Service Announcement, or PSA, highlighting how it is advancing student success through experiential learning.

The public service announcement, titled “How We Do It”, was unveiled on Auburn social media feeds and its PSA website— NCAA advertising focuses on how the Auburn family teaches, learns and lives, with students experiencing real-world applications through hands-on work in areas of their desired profession as well as opportunities for outreach and research.

“As our public service announcement states, what makes Auburn so special is hard to put into words,” said John Morris, Auburn senior vice president for advancement. “You just have to experience it, and that’s exactly what our students do – through sports broadcasts in investment labs, forestry work, design studios and even partnerships that reach the spans. of space. Our students learn the lessons that lead to success and the betterment of our community and beyond.”

Among the highlights of the PSA is Auburn’s War Eagle Productions program, through which journalism students gain professional training in live sports production. The ad also features Auburn motion-based virtual reality flight simulators, as well as a partnership between Auburn Samuel Ginn College of Engineering and Boeing which provides undergraduate students with hands-on, real-world design experience on groundbreaking aerospace projects involving NASA and the U.S. Air Force. In terms of research, the PSA highlights the recent award by the College of Veterinary Medicine of a $24 million contract by the U.S. Department of Homeland Security’s Science and Technology Directorate to advance detection canine science and improve operational threat detection capabilities.

Similarly, the PSA website mentions several other experiential learning opportunities for students, including a summer internship through Auburn College of Forestry, Wildlife and Environment; a free, student-run clinic in Mobile affiliated with Harrison College of Pharmacy and the University of Southern Alabama; the new Tony and Libba Rane Culinary Science Center which opened this fall as the home of the College of Humanities School of Hospitality Management; opportunities for collaboration in Auburn Radio Frequency Identification Laboratory; the Harbert College of Business Integrated Financial Leadership Program; and the Futures Studio at the College of Architecture, Design and Construction in Mobile.

For more information on the many ways in which Auburn is the engine of student success and what makes the Auburn experience so special, visit

Auburn University is a nationally ranked land-grant institution recognized for its commitment to world-class scholarship, interdisciplinary research with an elite Carnegie R1 classification, life-changing outreach with the Commitment designation Carnegie Community and an unparalleled undergraduate teaching experience. Auburn is home to more than 30,000 students, and its faculty and research partners collaborate to develop and deliver meaningful advances in scholarship, science, and technology that meet pressing regional, national, and global needs. Auburn commitment to active student engagement, career success, and public/private partnership drives a growing reputation for outreach and outreach that has broad economic, health, and societal impact.

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