Allentown fashion designer’s work highlighted at New York Fashion Week


BUFFALO, NY (WKBW) — Every fashion designer dreams of seeing their work modeled on the runway during New York Fashion Week.

For Novi Paluch, owner of Sasmita Batik on Allen Street in Buffalo, that dream came true when organizers reached out to her.
this dream came true when the organizers contacted her.


Novi Paluch shows one of his creations.

“They’re looking for something different,” she explained. “Different design with different fabric.”

Paluch is originally from Indonesia. She started her career as a scholarship student there, but ended up in Buffalo when she got married. This is where her passion for fashion took off.

“Being a stockbroker is really cool, but being a fashion designer is more fun,” she said with a laugh.

She has always been a designer, but once she started focusing on her designs full time, she was able to hire 12 employees in Indonesia and turn her sketches into reality. She sends 10% of her sales of Sasmita Batik to her country of origin. Much of the money is used to educate those in need.

“One small thing really shakes things up for Indonesia [sic] especially for education. It’s very important,” she said.

During Fashion Week in September, models walked the runway with Paluch’s designs on full display. One of her dresses looks like it has wings – which she says is her inspiration.

Novi angel dress

Steve Deisig

The Novi Paluch dress presented at New York Fashion Week

“When I was little I was bullied a lot. I was always talking to myself – please my angel, give me something to get me high and show them one day I can fly like an angel,” she explained. “When I see this one, I’m so proud.”

She says she hopes her journey will inspire others to pursue their dreams.

“Don’t give up. It’s possible. Anything is possible,” she said.


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