Ahead of Copenhagen Fashion Week, 7 Danish brands share a sneak peek of their new collections


Copenhagen Fashion Week is the first stop for the spring 2022 “local” who will travel to New York, London, Milan, Paris and other cities before arriving at his final destination. Most of the shows will be live this season, but a hybrid model remains in place, with some brands sticking to digital formats. This combination, which gives designers flexibility and the ability to develop their creative muscles in new ways, looks likely to become the “new normal”.

One of the things that sets CPFW apart from other regional weeks is how the Danish Fashion Institute has prioritized sustainability. By 2023, only brands meeting certain “green” standards will be able to exhibit in their capital. Most calendar labels already have responsible protocols in place. A review of the new names on the list reveals other trendy Danish themes.

A bohemian spirit, combined with clean lines, is arguably the most defining characteristic of Danish fashion; look for it at Skall Studio and the relaunched Day Birger and Mikkelsen. The influence of influencers continues to be felt, as Sophia Roe (445K followers) and Charlotte Esklildsen are developing their line The Garment. The country that gave us Pusher (with Mads Mikkelson as the fast-paced Tonny), has long delivered street style, a vein in which newcomer Nikolaj Storm (unrelated to the city’s concept store) operates. (Di) vision’s sibling team explore a DIY aesthetic, while Amalie Røge Hove Geertsen and Louise Lyngh Bjerregarrd take knitting in sexy, and yes, sustainable directions. Meet the designers below.


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