A creative career move – from interior designer to digital marketer

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The world of corporate interior design hadn’t inspired her, and she didn’t feel like her skills were being used to their full potential. After working as an interior designer for two years, she then turned to photo editing and administration in search of the perfect career.

Instead of going back to college, she decided to do an apprenticeship at an email marketing company. Here, Liz explains why she changed careers and what she loves about her new role.

“When I got out of college I really struggled to find my first job and after I found one it wasn’t what I expected. I had been trying to find my way ever since. a moment because I wanted a role that suited me and matched my creativity.

“I did some research and found that marketing is a creative role, so I spoke to a few people who worked in it. They told me there were so many types of jobs and different sectors to work in and that encouraged me to take the step.

Why did you choose an apprenticeship?

“Because I was a career changer I found it difficult to get my foot in the door as most employers wanted experience, a qualification or both. I couldn’t afford an unpaid internship and had no time to go back and get another degree. I also don’t live at home anymore so I have bills to pay and it has given me the opportunity to earn money while learning. When the apprenticeship was offered to me, it made sense. So far, I’ve really enjoyed being active, learning from scratch, and being in a supportive team environment.

Tell me what you are doing now.

“I work with many clients on marketing projects, but I can also help with corporate branding and projects as the business grows. I really enjoy creating messaging automations and complex customer journeys for our clients, as I can use both my creative and strategic skills.

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